ADVERTISING MARKETS Y2004																										Millions US$ 4600      +38%
	1- Markets Ranking & Media Contribution (US $ Millions)
												Y2004	%Var'n		Media Contribution (US $ Million)																	tv	np	mg	Rdo	Out	Oth
	Rank		Market Name & Abbreviation			Y2002			Y2003				Y04/03		Television			Newspapers		Magazines	Radio			Outdoor		Cinema					Total 4600	47	37	10	2	4
	1		Pan Arab Media	PAN		1,023			1,251			1,779	42		1,597			32		147	3			-		-					GCC 3804	50	35	10	1	3
	2		Kingdom of Saudi Arabia	KSA		472			499			700	40		74			495		55	21			55		-					LEV  797	35	44	9	6	5
	3		United Arab Emirates	UAE		355			447			632	41		122			345		111	13			34		7					PAN 1779	90	2	8
	4		Egypt	EGY		312			306			427	40		133			234		31	24			1		3					KSA  700	11	71	8	3	8
	5		Kuwait	KWT		280			304			382	26		27			271		49	6			29		-					UAE  632	19	55	18	2	5	1
	6		Lebanon	LEB		216			233			274	18		132			55		34	18			36		-					EGY 427	31	55	7	6		1
	7		Bahrain	BAH		77			86			121	41		45			56		13	1			5		1					KWT  382	7	71	13	2	8
	8		Qatar	QTR		50			56			93	66		7			83		2	1			-		-					LEB  274	48	20	12	7	13
	9		Jordan	JOR		85			55			76	38		8			55		5	3			4		1					BAH  121	37	46	11	1	4	1
	10		Oman	OMN		43			54			71	32		13			53		5	-			0		0					QTR   93	8	89	2	1
	11		Other Markets**	OTH		28			40			46	14		8			22		13	3			-		-					JOR   76	11	73	7	4	5	1
			Total AGCC & Pan Arab	GCC		2,318			2,717			3,804	40		1,884			1,349		392	47			123		8					OMN  71	18	75	6
			Total Levant Markets	LEV		624			614			797	30		282			352		73	45			42		3					OTH   46	18	47	28	6
			Total All Markets	M$		2,942			3,331			4,600	38		2,167			1,701		464	92			164		12
													i%			i%			i%		i%		i%		i%		i%
										Y2001		2,397	100		944	100		968	100	319	100	64	100	98	100	4	100
	Markets Growth Index (Base Y2001)									Y2002		2,942	123		1,238	131		1,149	119	344	108	70	109	135	138	5	133
										Y2003		3,331	139		1,523	161		1,233	127	363	114	58	91	149	152	5	137
										Y2004		4,600	192		2,167	230		1,701	176	464	145	92	143	164	167	12	312
	2 - Markets Adspend by Quarter Y2004 (US $ Millions)
						0				0			100			19			26													Total 4600
	Rank		Market Name                   Abbreviation									Y2004			JAN - MAR			APR - JUN			JUL - SEP			OCT - DEC								GCC 3804
												Value	Sh%		Value	Sh%		Value	Sh%		Value	Sh%		Value	Sh%							LEV  797
	1		Pan Arab	PAN								1779	39		326	18		485	27		421	24		547	31							PAN  1779
	2		Saudi	KSA								700	15		122	17		188	27		165	24		225	32							KSA  700
	3		UAE	UAE								632	14		144	23		147	23		142	22		199	31							UAE 632
	4		Egypt	EGY								427	9		85	20		98	23		121	28		123	29							EGY 427
	5		Kuwait	KWT								382	8		83	22		102	27		86	22		111	29							KWT  382
	6		Lebanon	LEB								274	6		57	21		70	26		69	25		79	29							LEB  274
	7		Bahrain	BAH								121	3		27	22		30	24		28	23		36	29							BAH  121
	8		Qatar	QTR								93	2		13	14		19	20		23	25		38	41							QTR   93
	9		Jordan	JOR								76	2		12	16		17	23		23	30		24	31							JOR   76
	10		Oman	OMN								71	2		15	21		15	21		18	26		23	33							OMN  71
	11		Other Markets**	OTH								46	1		9	19		11	23		13	28		13	27							OTH  46
			Total AGCC & Pan Arab	GCC								3,804	83		736	19		993	26		889	23		####	31
			Total Levant Markets	LEV								797	17		155	19