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| AGCC,LEVANT*,PAN
ARAB & ARASIAN MEDIA MARKET |
|
|
|
Millions
US$ 4600 +38% |
|
|
|
|
|
|
|
|
| Advertising
Expenditure for Chapters (Millions US$)
Y2002 - 2004 (Jan - Dec) |
|
|
Top Brands Y2004 (000
US$) |
|
|
|
|
|
|
Tot |
|
47.1 |
36.97 |
10.09 |
2.004 |
3.573 |
* |
|
|
|
|
|
|
|
| |
|
|
%Var'n |
Media Split % |
|
Television Top Spenders |
|
|
|
|
|
| Chapter |
|
Abbreviation |
Y2002 |
Y2003 |
Y2004 |
Sh% |
Y04/03 |
TV |
NP |
MG |
RD |
OD |
CN |
|
|
|
|
%Var'n |
|
|
|
| Toiletries
Hygiene/ House Care Products |
THP |
425 |
446 |
592 |
13 |
33 |
81 |
5 |
10 |
1 |
3 |
* |
|
Rank |
Brand |
Y2004 |
Y04/03 |
|
|
2003 |
| Food
Beverages And Tobacco |
FBT |
365 |
406 |
558 |
12 |
38 |
81 |
6 |
4 |
3 |
6 |
1 |
|
1 |
Al Safi Danone |
27345 |
33 |
|
|
20506 |
| Government/Organization
Advertising |
GOA |
171 |
218 |
381 |
8 |
75 |
41 |
53 |
3 |
1 |
2 |
* |
|
2 |
Dove |
26940 |
40 |
|
|
19284 |
| Communications
& Public Utilities |
CPU |
162 |
227 |
370 |
8 |
63 |
67 |
24 |
4 |
3 |
3 |
* |
|
3 |
Pepsi |
24522 |
45 |
|
|
16873 |
| Shopping
Malls & Retail Stores |
SMR |
232 |
251 |
322 |
7 |
28 |
12 |
63 |
16 |
4 |
5 |
* |
|
4 |
Telco Media |
22884 |
297 |
|
|
5765 |
| Publishig Media |
|
PUM |
180 |
213 |
317 |
7 |
49 |
44 |
43 |
9 |
2 |
2 |
* |
|
5 |
Optra Amuzicana (Adv.Tele Sys.) |
21941 |
N |
|
|
0 |
| Vehicles,Accessories
& Supply |
VAS |
228 |
250 |
308 |
7 |
23 |
32 |
51 |
12 |
1 |
4 |
1 |
|
6 |
Ariel |
18978 |
35 |
|
|
14093 |
| Hotel,
Travel & Tourism |
HTT |
173 |
202 |
257 |
6 |
28 |
32 |
43 |
15 |
3 |
7 |
* |
|
7 |
Call Group |
17591 |
33 |
|
|
13215 |
| Professional
Services |
PRS |
159 |
163 |
230 |
5 |
41 |
13 |
72 |
12 |
2 |
1 |
* |
|
8 |
Al Marai |
17456 |
32 |
|
|
13222 |
| Entertainment |
|
ENT |
191 |
232 |
229 |
5 |
-1 |
63 |
26 |
5 |
4 |
2 |
* |
|
9 |
Puck |
17444 |
96 |
|
|
8883 |
| Financial
Services |
FS |
154 |
159 |
207 |
5 |
31 |
26 |
58 |
8 |
2 |
5 |
* |
|
10 |
Pantene |
17299 |
18 |
|
|
14610 |
| Clothing,Jewellery
& Personal Acs |
CJP |
126 |
128 |
191 |
4 |
50 |
28 |
32 |
34 |
2 |
4 |
* |
|
11 |
Coca Cola |
17256 |
114 |
|
|
8051 |
| Insurance
& Real Estate |
INR |
66 |
90 |
190 |
4 |
110 |
20 |
72 |
6 |
1 |
1 |
0 |
|
12 |
Head & Shoulders |
17168 |
48 |
|
|
11632 |
| Household
Appliances |
HHA |
132 |
141 |
177 |
4 |
26 |
54 |
33 |
10 |
2 |
1 |
* |
|
|
|
|
|
|
|
|
| Business/Construct
Equip. & Supply |
BCS |
122 |
141 |
177 |
4 |
25 |
23 |
46 |
24 |
1 |
6 |
1 |
|
|
|
|
|
|
|
| Other Services |
|
SER |
55 |
66 |
89 |
2 |
34 |
25 |
62 |
11 |
2 |
1 |
0 |
|
Newspapers Top Spenders |
|
|
|
|
|
| Total |
|
|
2,942 |
3,331 |
4,600 |
100 |
38 |
47 |
37 |
10 |
2 |
4 |
* |
|
|
|
|
%Var'n |
|
|
|
|
|
|
|
|
|
|
|
|
Rank |
Brand |
Y2004 |
Y04/03 |
|
|
2003 |
|
|
|
|
|
|
|
|
|
|
|
1 |
Toyota |
15319 |
12 |
|
|
13674 |
|
2 |
Nokia |
14195 |
15 |
|
|
12303 |
|
3 |
Panasonic |
9197 |
68 |
|
|
5477 |
|
4 |
Saudi Telecomm |
9176 |
2 |
|
|
8955 |
|
5 |
Nissan |
8745 |
-5 |
|
|
9201 |
|
6 |
Samsung |
7831 |
-25 |
|
|
10485 |
|
7 |
Chevrolet |
7734 |
32 |
|
|
5877 |
|
8 |
Ford |
7720 |
5 |
|
|
7348 |
|
9 |
Vodafone |
7498 |
65 |
|
|
4548 |
|
10 |
Kia |
6883 |
56 |
|
|
4405 |
|
11 |
Mitsubishi |
6346 |
-16 |
|
|
7543 |
|
12 |
Emaar |
6337 |
250 |
|
|
1811 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Magazines Top Spenders |
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
%Var'n |
|
|
|
|
Rank |
Brand |
Y2004 |
Y04/03 |
|
|
2003 |
| Monthly Spend
Analysis (Millions US$) Y2002 - 2004 |
|
|
1 |
Toyota |
4285 |
43 |
|
|
3002 |
|
|
2 |
Nissan |
3662 |
81 |
|
|
2023 |
|
|
|
|
|
Var'n % |
|
3 |
Samsung |
3505 |
1 |
|
|
3474 |
|
Period |
Y2002 |
Y2003 |
Y2004 |
Y04/03 |
|
4 |
Canon |
2857 |
47 |
|
|
1949 |
|
Jan |
184 |
216 |
284 |
32 |
|
5 |
Rolex |
2720 |
36 |
|
|
2005 |
|
Feb |
192 |
209 |
264 |
26 |
|
6 |
Nokia |
2594 |
-19 |
|
|
3190 |
|
Mar |
220 |
208 |
332 |
60 |
|
7 |
Hewlett Packard |
2450 |
10 |
|
|
2229 |
|
Apr |
219 |
185 |
347 |
87 |
|
8 |
Siemens |
2237 |
34 |
|
|
1664 |
|
May |
252 |
265 |
397 |
50 |
|
9 |
Damas |
2096 |
36 |
|
|
1546 |
|
Jun |
291 |
304 |
431 |
42 |
|
10 |
LG |
1956 |
118 |
|
|
899 |
|
Jul |
228 |
286 |
379 |
33 |
|
11 |
B.M.W. |
1926 |
30 |
|
|
1480 |
|
Aug |
182 |
238 |
320 |
35 |
|
12 |
Omega |
1895 |
34 |
|
|
1417 |
|
Sep |
227 |
300 |
414 |
38 |
|
|
|
|
|
|
|
|
|
Oct |
305 |
378 |
549 |
45 |
|
|
|
|
|
|
|
|
Nov |
367 |
405 |
420 |
4 |
|
Radio Top Spenders |
|
|
|
|
|
|
Dec |
275 |
337 |
461 |
37 |
|
|
|
|
%Var'n |
|
|
|
|
Total |
2,942 |
3,331 |
4,600 |
38 |
|
Rank |
Brand |
Y2004 |
Y04/03 |
|
|
2003 |
|
|
|
|
|
1 |
Mobinil |
1357 |
E |
|
|
175 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2 |
Coca Cola |
1271 |
60 |
|
|
795 |
|
3 |
Vodafone |
1221 |
E |
|
|
193 |
| Overall Media
Split Analysis (Millions US$) |
|
4 |
Waffar.com |
846 |
N |
|
|
0 |
|
5 |
Ivr 09000515 |
841 |
282 |
|
|
220 |
| Media |
Y2002 |
Y2003 |
Y2004 |
Var'n % |
|
|
6 |
LG |
721 |
84 |
|
|
391 |
| Value |
Sh% |
Value |
Sh% |
|
Value |
Sh% |
Y2004/2003 |
|
|
7 |
Al Safi Danone |
657 |
18 |
|
|
556 |
| Television |
1,238 |
42 |
1,523 |
46 |
2167 |
47 |
42 |
|
|
8 |
Jeddah Festival |
631 |
170 |
|
|
234 |
| Newspapers |
1,149 |
39 |
1,233 |
37 |
1701 |
37 |
38 |
|
|
9 |
Abu Kass Rice |
629 |
E |
|
|
154 |
| Magazines |
344 |
12 |
363 |
11 |
464 |
10 |
28 |
|
|
10 |
Emirates Airlines |
624 |
25 |
|
|
500 |
| Radio |
70 |
2 |
58 |
2 |
92 |
2 |
59 |
|
|
11 |
Jungle Land |
624 |
-36 |
|
|
971 |
| Outdoor |
135 |
5 |
149 |
4 |
164 |
4 |
10 |
|
|
12 |
Telecom Egy Data |
624 |
N |
|
|
0 |
| Cinema |
5 |
* |
5 |
* |
12 |
* |
115 |
|
|
|
|
|
|
|
|
|
| Total |
2,942 |
100 |
3,331 |
100 |
4,600 |
100 |
38 |
|
|
|
|
|
|
|
|
Outdoor Top Spenders |
|
|
|
|
|
|
|
|
|
|
%Var'n |
|
|
|
|
Rank |
Brand |
Y2004 |
Y04/03 |
|
|
2003 |
|
1 |
Kentucky Fried Chicken |
3305 |
-5 |
|
|
3477 |
|
2 |
Hadeed - Sabic |
2485 |
-1 |
|
|
2519 |
|
3 |
Saudi Telecomm |
2463 |
E |
|
|
264 |
|
4 |
Nokia |
2252 |
39 |
|
|
1623 |
|
5 |
Hardees |
2157 |
-16 |
|
|
2561 |
|
6 |
Nissan |
2082 |
2 |
|
|
2051 |
|
7 |
Toyota |
2047 |
5 |
|
|
1952 |
|
8 |
Ford |
1936 |
7 |
|
|
1801 |
|
9 |
Damas |
1917 |
-15 |
|
|
2246 |
|
10 |
Puck |
1864 |
291 |
|
|
477 |
|
11 |
Siemens |
1851 |
-23 |
|
|
2413 |
|
12 |
Vodafone |
1741 |
E |
|
|
349 |
| *
Egypt Spend Data reported at current market US Dollar value |
|
|
E - Exceeding the limit
>300% N - New |
|
Page 2 of 27 |
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