No. 6, Spring/Summer 2001
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"The World in the Screen: The Impact of Character Representativeness, Society Variability, and Presentation on Audiences' Conceptualization of Cross-cultural Media Images" by Alice Hall
article page 1 / 2 / 3 / 4 / 5
References
Priming Manipulation
Primed Versions

US film: Bodies, Rest and Motion

Bodies, Rest, and Motion (1993) *** (R) Nick, an unmotivated and under-challenged retail clerk, has decided to move himself and his girlfriend from Arizona to Butte, Montana. In the days before the move, they and their friends struggle to connect with each other and with their own feelings. Another product of the revival of American independent film movement, this meditation on ambition, love and emotional survival in modern America can be slow in spots. However, appealing performances give it some spark, while innovative editing adds visual interest. (Adapted from the stage play of the same name) 94 min. United States, Fine Line Features.

Taiwanese Film: Eat, Drink, Man, Woman

Eat, Drink, Man, Woman (1994) *** (R) In Taiwan, a widowed master chef serves a weekly feast of traditional Chinese delicacies and familial guilt to his three grown daughters. The daughters spend their time sorting out professional and romantic difficulties. There is a lot going on, but the handling of the action is dexterous and the entire cast is winning. A charming and comic tale of love, family, and tradition that testifies to the recent renaissance of the Taiwanese film industry. (In Mandarin with English subtitles) 123 min. Taiwan: Central Motion Pictures Corporation.

 
Control Versions
(1993) *** (R) Nick, an unmotivated and under-challenged retail clerk, has decided to move himself and his girlfriend to another city. In the days before the move, they and their friends struggle to connect with each other and with their own feelings. A rueful meditation on ambition, emotional survival and the nature of friendship and romance, this slice-of-life drama can be slow in spots. However, appealing performances give it some spark while innovative editing provides visual interest. (Adapted from the stage play of the same name.) 94 min. (1994) *** (R) A widowed master chef serves a weekly feast of elaborate food and familial guilt to his three grown daughters. The daughters spend their time sorting out professional and romantic difficulties. There is a lot going on, but the handling of the action is dexterous and the entire cast is winning. A charming, comic tale of generational drift and the challenges and rewards of family relationships. (subtitled) 123 min.
 
Table 1: Priming Differences in Perceived Variability Indices of the United States
Measure
Prime
Control
 
Mean (SD)
Mean (SD)
Range
12.51(1.62)
12.60(1.50)
Probability of Differentiation
.78(.15)
.79(.06)
Perceived Variation
2.26(.55)
2.49(.39)
 
Table 2: Priming Differences in Perceived Variability Indices of Taiwan
Measure
Prime
Control
 
Mean (SD)
Mean (SD)
Range
10.89(2.36)
11.06(2.39)
Probability of Differentiation
.775(.117)
.773(.148)
Perceived Variation
2.16(.65)
2.11(.53)
Copyright 2001 Transnational Broadcasting Studies
TBS is published by the Adham Center for Television Journalism, the American University in Cairo
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