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| Issue No. 1 Fall 1998 |
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continued:
" Uses and Gratifications of Satellite TV in Egypt" by Hala Abdel Rahman
page 2 of 2
page 1
| 2 | Table:
Satellite TV Viewing Motivations
Table: Satellite TV Viewing Motivations
Based on a 1998
survey of 310 satellite television viewers in Cairo, Egypt who subscribe to satellite
guides
| Affective needs: |
Agree
(no/%)
|
Disagree
(no/%)
|
Agree
Rank
|
|||
| 1. Because it passes the time away |
190
|
39%
|
110
|
35%
|
4
|
|
| 2. Because it makes me feel less lonely |
121
|
75%
|
180
|
58%
|
8
|
|
| 3. Because it is exciting and entertaining |
231
|
52%
|
67
|
22%
|
2
|
|
| 4. Because it is a pleasant rest |
160
|
22%
|
130
|
42%
|
6
|
|
| 5. To forget about my problems |
69
|
9%
|
225
|
73%
|
9
|
|
| 6. Because no friends are around |
28
|
18%
|
266
|
86%
|
12
|
|
| 7. To escape from realities of everyday life |
55
|
61%
|
236
|
76%
|
10
|
|
| 8. Because it calms me down when I’m in temper |
43
|
14%
|
242
|
78%
|
11
|
|
| 9. To watch uncensored programs |
129
|
42%
|
162
|
52%
|
7
|
|
| 10. Because national TV is not interesting |
170
|
55%
|
124
|
40%
|
5
|
|
| 11. Because it’s always on (24 hours a day) |
218
|
70%
|
76
|
25%
|
3
|
|
| 12. Because there is a wide variety of channels |
274
|
88%
|
26
|
8%
|
1
|
|
| Cognitive needs: |
Agree
(no/%)
|
Disagree
(no/%)
|
Agree
Rank
|
|||
| 13. To understand what’s going on in the world |
276
|
89
|
26
|
8
|
1
|
|
| 14. To learn from things happening in the world |
250
|
81
|
44
|
14
|
2
|
|
| 15. To observe foreign traditions and cultures |
244
|
79
|
54
|
17
|
4
|
|
| 16. To obtain useful information for daily life |
246
|
79
|
50
|
16
|
3
|
|
| 17. Because it is interesting |
214
|
69
|
78
|
25
|
5
|
|
| 18. To obtain information about foreign lifestyles |
236
|
76
|
52
|
20
|
6
|
|
| 19. To participate in discussions with friends |
134
|
43
|
152
|
49
|
7
|
|
TBS is published by the Adham Center for Television Journalism, the American University in Cairo
E-mail: TBS@aucegypt.edu