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Reviews
Silvia, Tony, ed. Global
News Perspectives on the Information Age. Ames, IA: Iowa State University
Press. 2001. ISBN 0-8138-0256-3. 199 pages.
Reviewed by James Piecowye,
College of Communication and Media Sciences, Zayed University, Dubai, United Arab
Emirates.
This second edition of
Global News edited by Tony Silvia and subtitled 'Perspectives on the Information
Age' might have been more aptly subtitled 'Perspectives on CNN'. For this book
Silvia has assembled a group of authors who unabashedly promote the case for understanding
CNN, or at the very minimum, American media as a global news source. The mostly
positive light CNN is painted in by Silvia and his colleagues is at the same time
both the positive and negative aspects of this text.
The sixteen chapters in
Global News are loosely grouped into four parts: Global News in the International
Marketplace, Global News and Cultural Values, Global News and the Reporting Process,
and Global News and the Future. Through these four parts a general portrait of
CNN and how it positions itself within the global media marketplace is embarked
upon.
The first two sections
of this text are by far the strongest in attempting to ascertain what it is that
facilitates American media's global penetration. János Hovárt in chapter four
suggested that it might be the narrative genre which is employed by the American
media which leads to a unified interpretation of a day's events that makes it
so alluring to a global audience. The door to critical discussion is opened and
then quickly closed when Hovárt suggests that the technological prowess of American
media institutions often leads to it being cast as near-perfect while in reality
American journalism itself may not be nearly as advanced as the technology delivering
it.
As a preliminary reader
on the mindset behind American media this text is admirable and does begin to
tease out some interesting ideas. Wolf Blitzer, the host of CNN's Late Edition,
in the Foreword to the text suggests that indeed what this text is about is paying
homage to CNN and the perceived impact it has had on the global media process.
Silvia never really attempts to add to the current field of international communication,
instead satisfying himself with making the case for CNN as the international standard
for global media.
What is truly troubling
about this text is the fact that it approaches the subject matter of global news
and the information age without acknowledging the critical debate that has been
taking place for several years. Ingrid Volkmer has argued, very convincingly,
in her CNN News in the Global Sphere (1999), that universal communication
targeting is actually on the decline and more realistically what is becoming the
norm for today's media are particular political interests being propagated worldwide.
In Global Communications, International Affairs in the Media 1945 (1997)
Philip M. Taylor has suggested that the media itself has its own agenda and must
be understood as an industry with its product being information. However Silvia's
Global News would appear to be arguing the opposite case. Despite falling
short on many fronts this text serves as a good sampler of the many issues confronting
international news and global communication. Global News, edited by Tony
Silvia and subtitled 'Perspectives on the Information Age,' might have been more
aptly subtitled 'Perspectives on CNN'. For this book Silvia has assembled a group
of authors who unabashedly promote the case for understanding CNN, or at the very
minimum, American media as a global news source. The mostly positive light CNN
is painted in by Silvia and his colleagues is at the same time both the positive
and negative aspects of this text.
The sixteen chapters in
Global News are loosely grouped into four parts: Global News in the International
Marketplace, Global News and Cultural Values, Global News and the Reporting Process,
and Global News and the Future. Through these four parts a general portrait of
CNN and how it positions itself within the global media marketplace is embarked
upon.
The first two sections
of this text are by far the strongest in attempting to ascertain what it is that
facilitates American media's global penetration. János Hovárt in chapter four
suggested that it might be the narrative genre which is employed by the American
media which leads to a unified interpretation of a day's events that makes it
so alluring to a global audience. The door to critical discussion is opened and
then quickly closed when Hovárt suggests that the technological prowess of American
media institutions often leads to it being cast as near-perfect while in reality
American journalism itself may not be nearly as advanced as the technology delivering
it.
As a preliminary reader
on the mindset behind American media this text is admirable and does begin to
tease out some interesting ideas. Wolf Blitzer, the host of CNN's Late Edition,
in the Foreword to the text suggests that indeed what this text is about is paying
homage to CNN and the perceived impact it has had on the global media process.
Silvia never really attempts to add to the current field of international communication,
instead satisfying himself with making the case for CNN as the international standard
for global media.
What is truly troubling
about this text is the fact that it approaches the subject matter of global news
and the information age without acknowledging the critical debate that has been
taking place for several years. Ingrid Volkmer has argued, very convincingly,
in her CNN News in the Global Sphere (1999), that universal communication
targeting is actually on the decline and more realistically what is becoming the
norm for today's media are particular political interests being propagated worldwide.
In Global Communications, International Affairs in the Media 1945 (1997)
Philip M. Taylor has suggested that the media itself has its own agenda and must
be understood as an industry with its product being information. However Silvia's
Global News would appear to be arguing the opposite case. Despite falling
short on many fronts this text serves as a good sampler of the many issues confronting
international news and global communication. TBS
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